JW Lees
Year
2018
Disciplines
- Design Development
- Layout Design
- Artworking
In 2018, JW Lees launched its own range of craft beers with a series of small-batch brews under the name The Boilerhouse. The brief called for a bold collision of heritage and modernity, with designs that command attention both on the shelf and behind the bar.
The visual identity was inspired by the screen prints of Sister Corita Kent and the distinctive logo mash-ups of Charles S. Anderson. Elements drawn from the brand’s 200-year history were deliberately juxtaposed with a suite of contemporary small-batch marks, creating a striking and unconventional aesthetic.
The resulting designs were applied across a range of bottled beers and rolled out in numerous pubs throughout the UK. The work was also featured in Creative Review.
