Client
AppLearn
Year

2017

Disciplines
  • Script Writing
  • Art Direction
  • Animation
  • Illustration

As part of a new marketing initiative for AppLearn, I was commissioned to produce a series of short explainer videos for the key modules within the ADOPT software family. The videos needed to be clear, engaging, and visually distinctive.

I drew inspiration from the ADOPT design system, based on Google’s Material Design, which provided a contemporary foundation while allowing for a playful approach to communicating the software’s key selling points.

My role encompassed scripting, storyboarding, and recording the voiceovers, and I collaborated closely with AppLearn’s content creation team to shape the animation direction. The animation was produced in partnership with Charlie Dixon, Lead Editor at AppLearn, with voice acting by Chris Batstone and Elizabeth Gore.