Umbro
Year
2012
Disciplines
- Print Design
- Typography
As part of the 2012 Autumn/Winter product ranges, Umbro and Foot Locker collaborated on a quickstrike streetwear collection, available in stores across Europe.
Prior to product selection, it was clear that a presentation document was required to showcase the garments and instill confidence in Foot Locker buyers that Umbro could engage a younger demographic. The development team needed a compact brochure with clear branding that highlighted the style and identity of the range.
The resulting booklet was used to support the sell-in of the graphic T-shirt collection to Foot Locker, packaged alongside a T-shirt encased in a small, screen-printed pizza box.
