Umbro
Year
2015
Disciplines
- Art Direction
- Motion Graphics
- Visual Effects
The Autumn/Winter 2015 season saw the launch of several key boot collections for Umbro, including the newly designed Speciali Eternal, the evolved UX-2, and the colour-punched Velocita.
While still photography and backdrops had already been produced for the collections, I was brought in to help bring the artwork to life through animation for Umbro’s media channels. Although the final animations (and the accompanying audio) were ultimately left on the cutting room floor, the projects provided a valuable and enjoyable opportunity to develop dynamic video content for the brand.
