Kobold Press
Year
2025
Disciplines
- Concepting
- Layout Design
- Brand Design
- Packaging Design
- Retouching
Created in collaboration with Kobold Press, the Tales of the Valiant Starter Set is a beginner-friendly RPG kit designed to welcome new players into the world of tabletop roleplaying.
The brief required an adaptation of the existing Tales of the Valiant art direction and brand identity, retaining the established design DNA that makes the range instantly recognisable, while tailoring it specifically for a starter audience.
Maps, character sheets, and books needed to be clear, accessible, and engaging for first-time players. The packaging also had to stand out on retail shelves, clearly connecting to the wider Tales of the Valiant range within a crowded tabletop market.
The final set builds on the core Tales of the Valiant aesthetic, refined with a focus on approachability. The packaging features a distinctive character-led composition to engage customers both online and in store, while the books are clearly structured to guide new players into the hobby. Large, detailed maps double as posters on the reverse, and are supported by visually engaging, easy-to-read adventures and character sheets.
