Sorted Group
Year
2021
Disciplines
- Storyboarding
- Script Writing
- Art Direction
- Animation
- Illustration
As part of a wider marketing push for Sorted Group, I was briefed to create a short explainer video for their delivery software, Sorted.REACT.
The video needed to be clear and informative, while also using an engaging, eye-catching visual style to maintain attention and deliver a concise, accessible overview of the product’s functionality.
Working closely with the product owner, I co-wrote the script and developed a storyboard that broke the content into clear, structured sections. This modular approach allowed the video to be repurposed into shorter segments for ongoing marketing activity.
The final piece was produced in After Effects, with audio editing and sound production completed in Audition. The video was designed for use on the company website and by the sales team as a key tool to support promotion of the wider product suite.
