Vestey Holdings
Year
2017
Disciplines
- Brand Design
- Layout Design
- Art Direction
Vestey Holdings is a family-owned business that invests in food companies operating across multiple sectors of the industry.
The group required a renewed brand identity to support its evolution and clearly express its ethos, culture, and long-term vision.
My role was to bring the identity to life. Drawing inspiration from a family-tree–influenced art direction, I developed a cohesive visual language and applied it consistently across print, digital, motion and physical brand executions.
Original Logo
New Logo
The Philosophy of Business Custodians
To help encapsulate the new brand identity an ethos of Vestey Holdings, a short film was commissioned to focus on the people that make the business and their integral connection with Vestey’s.
